Match, the online dating leader, is developing its brand platform in partnership with its new agency WNP, around the signature: START SOMETHING REAL. Together, they set the tone for dating in 2022: singles who are more committed than ever to living an authentic story full of emotions. To be yourself and find real love.
Match & WNP have decided to celebrate singles who are ready for a real love story, an experience as serious as it is exhilarating.
Singles who are really excited about a first message and who become really connected over the course of their dating journey. Couples who prove that a committed relationship can also be really passionate.
A pan-European digital, radio and poster campaign (launched online and offline from January 1st), produced by Duncan Winecoff (production: Birth). Because it was essential to show the authenticity of the relationships, for the first time Match has chosen to feature real couples! Olivia and Guillermo, Claret and Lolita, Marc and Claudia, Facundo and Florencia, Lyvia and Yrgos, Josep and Albert: couples in real life and on screen. Nothing could be more authentic when it comes to talking about love.
On Digital, two 20-second films set up the new brand platform in which Match gives us its vision of love in 2022: tired of one-night stands, singles want to live a real story which begins with the desire to commit and which is lived with intensity!
On radio, 3 30-second spots and 3 20-second spots take us inside the heads of singles: They share their thoughts and emotions until the moment when everything changes, when they are ready to commit, to love and to share together.
Finally, during January, Match will give travellers the chance to see its love stories with a poster campaign on the main streets of London.
“For more than 25 years, Match has reflected societal changes and adapted to the needs of singles in the UK. Today, more than ever, they want to start a real relationship that calls for commitment from both sides. With this new campaign, we are encouraging them to take that first step towards a long-awaited encounter.” Jérôme Rivière, VP Brand & Consumer Meetic.
“This new campaign is resolutely international and very digital. Above all, it is the result of a real understanding of the expectations of UK singles as revealed by the superb consumer intelligence work carried out by our strategic planning.” Eric Delannoy, Vice President of WNP.
To view the films: