published on 24. Feb 2017

Londoners will be swept off their feet as Barclaycard, in partnership with Match, hosts its first ever SKY HIGH DATING event in Hyde Park – 100ft in the air – on Barclaycard Betterview


Barclaycard has teamed up with Match, the UK’s most successful dating service, to host an exclusive dating event 100ft above Hyde Park for adrenaline-seeking lovebirds on the Barclaycard Betterview platform.  This event is just one of the wide range of free mid-week activities at Barclaycard presents British Summer Time Hyde Park during the first week of July.

Barclaycard and Match will run the event on the evening of the 5th July where 50 single Londoners will get to enjoy drinks and nibbles on terra firma before boarding a special flight on Barclaycard Betterview, taking in a spectacular, 360 degree view of Hyde Park and beyond.

Once strapped in, participants will be lifted 100ft into the air where they can chat away with their potential Mr or Mrs Right and take part in some fun games and quizzes.  Then, once back down, they can see whether there was love in the air!

To take part in the event, new and existing Match members can head to and sign up.  The lucky singletons will be selected on a first come, first served basis.

Katherine Whitton, Chief Marketing Officer at Barclaycard, said:

“As headline sponsor of Barclaycard presents British Summer Time Hyde Park, now in its fourth year, we’re proud to be providing a wealth of free entertainment midweek in central London, including free flights up Barclaycard Betterview to survey the beautiful skyline.  This year, in celebration of our 50th birthday, we wanted to create a special experience for single Londoners on Barclaycard Betterview to see if they can find love 100ft above the City.  Who knows, the high altitude may help sweep them off their feet!”


Kate Taylor, dating expert for Match, said:

“At Match, we specialise in making that first impression special. Scientifically, the adrenaline rush people get from heights feels a lot like love, and sharing a scary experience is proven to raise attraction between singles*. So we’re hoping that Barclaycard Betterview helps launch as many new couples as possible, in one unforgettably fun experience.”

This year, Barclaycard celebrates 50 years of shopping and as part of this, the role it has played in helping the nation buy the music and musical experiences that they love.

Barclaycard Betterview will host a variety of special events during the festival weekdays including a sky-high busker at 2.30pm on July 5th. Anyone can enter Hyde Park between 4th and 7th July, and experience a better view for free on the Barclaycard Betterview platform during these four days. Normal ‘flights’ are booked in person on the day and are offered on a first come first served basis and subject to favourable weather conditions.

Barclaycard Betterview is one of a number of free attractions taking place midweek at Barclaycard presents British Summer Time Hyde Park. An international food market, free films, comedy, and even trapeze lessons make Hyde Park the destination of choice this summer.


Photos and video content of the dating event in action to follow from 6th July.

To secure one of our limited media places at this exclusive event, please contact or call 0208 331 5300.


– Ends –

Notes to editors:

* Some evidence for heightened sexual attraction under conditions of high anxiety. Dutton, Donald G.; Aron, Arthur P. Journal of Personality and Social Psychology, Vol 30(4), Oct 1974, 510-517.


Barclaycard Betterview Key Terms & Conditions

  1. Height restrictions apply; you must be over 1m tall to board the Barclaycard Betterview platform. There are 22 seats available.
  2. Tickets are free, non-transferable and cannot be sold on.
  3. Sky High Dating on the Barclaycard Betterview platform is provided by Match who is responsible for all service and management of this event.
  4. Please note that there is a Match administrative fee of £5 per attendee to the Sky High Dating event. Access to Barclaycard presents British Summer Time Hyde Park and the Barclaycard Betterview platform will be completely free to Sky High Dating attendees during the event.


A full list of all the Terms & Conditions are viewable online at


Press information

For further information, images, an interview with Katherine Whitton, broadcast locations, or to reserve a press seat on Barclaycard Betterview please contact Cohn & Wolfe at or call 0208 331 5300.


About Barclaycard


Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit and point-of-sale finance. In 2015 we processed over £293bn in transactions globally. Barclaycard is a pioneer of new forms of payment and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting-edge forms of payment for the future. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.


Follow us on Twitter @BarclaycardNews


About Barclaycard presents British Summer Time Hyde Park


Set in London’s beautiful Royal Park, the event kicked off in 2013 with The Rolling Stones reliving their legendary 1969 gig, plus Bon Jovi, Lionel Richie, Jennifer Lopez and many more packing out the park for memorable summer nights.


Now in its fourth year, Barclaycard presents British Summer Time Hyde Park runs from the 1st – 10th July with headline acts including Carole King – performing Tapestry in full – the legendary Stevie Wonder, Take That, Mumford and Sons, Florence and the Machine and Massive Attack.


Every year, each headliner is joined by a full supporting line up across 4 stages, from major superstars to handpicked developing acts performing for fans from across the UK and the world.


About Match Launched in 1995, Match is a leading online dating brand in the UK, offering a wide array of features and services.
Through the Match app, singles have all the means to meet other singles ready for a real relationship, via Live and Audio discovery features, or IRL Singles Events. Combining technological innovation, efficiency, support (during LiveCoaching sessions) and Customer Care, Match continually offers new services to spark real connections.
As a founding member of the Online Dating Association (ODA), Match is committed to providing a safe and confidential community for its members.

Match is operated by Meetic and its affiliated companies in Europe, which are part of Match Group, a leading provider of digital technologies designed to help people make meaningful connections. For more information, visit
Let’s share the love together For questions and interview requests, leave us your contact details and we’ll be in touch.

    *Mandatory fields
    Meetic will process your data for the purpose of handling your request. Your data will be deleted after 12 months. For more information on how Meetic processes your data and your rights, please see our Privacy Policy.